From Mind to Market. A lecture by Michael Koenka.
Getting Your Product into the Hands of your Fans

You can sign up for this lecture by meetup!

You’ve just toiled away for hours on end to devise, develop, put together and finish your new product. Now that it’s done, the task now is to get it into as many people’s hands as possible. But how? This workshop will help you develop your quick (elevator) pitch for your new idea, and walk through best practice marketing and measurement methods, tools, and techniques to help you hit the ground running.

Michael Koenka is a Canadian pitch trainer and innovation strategist who helps people, startups, and global businesses deliver valuable results by blending technology with human behaviour. He teaches social media strategy to a Masters in International Communications at The Hague University, and coaches TED speakers, global startups, and international corporations to present their ideas with impact. As city director of the Amsterdam House of Genius, Google Design Sprint facilitator, and Innovation Advisor to the EU Commission’s Sale-Up program, Michael’s passion for growth is surpassed only by his love of both meaningful change, and having a positive impact on the world.